M&M’s switch to Ma&Ya’s is branding genius – Creative Bloq
Just when we thought we were done caring about the branding of M&M’s, the brand does something else to get people talking. The company recently announced it was dropping its ‘spokescandies’ because the desexualisation of the green M&M had upset people so much.
M&M’s told the world it had replaced the candies with comic Maya Rudolph. And now it has gone a step further, by changing its name completely. Goodbye M&M’s, hel…….