Branding

Just when we thought we were done caring about the branding of M&M’s, the brand does something else to get people talking. The company recently announced it was dropping its ‘spokescandies’ because the desexualisation of the green M&M had upset people so much.

M&M’s  told the world it had replaced the candies with comic Maya Rudolph. And now it has gone a step further, by changing its name completely. Goodbye M&M’s, hel…….

Just when we thought we were done caring about the branding of M&M’s, the brand does something else to get people talking. The company recently announced it was dropping its ‘spokescandies’ because the desexualisation of the green M&M had upset people so much.

M&M’s  told the world it had replaced the candies with comic Maya Rudolph. And now it has gone a step further, by changing its name completely. Goodbye M&M’s, hel…….

Just when we thought we were done caring about the branding of M&M’s, the brand does something else to get people talking. The company recently announced it was dropping its ‘spokescandies’ because the desexualisation of the green M&M had upset people so much.

M&M’s  told the world it had replaced the candies with comic Maya Rudolph. And now it has gone a step further, by changing its name completely. Goodbye M&M’s, hel…….

We’re big fans of McDonald’s marketing efforts here at Creative Bloq, and we’ve highlighted numerous campaigns by the fastfood chain over the years. All the same, we can’t help but be impressed by the cheek of an upstart vegan restaurant brand that’s turning the golden M’s marketing upside down – in some cases quite literally.

The branding looking looks incredibly similar to McD’s, but instead of Happy Meals, we have Frowny Meals and …….

Estimated read time: 2-3 minutes

MURRAY — Intermountain Healthcare is now officially Intermountain Health, after the company formally embraced its new branding at a company meeting on Monday at Intermountain Medical Center.

The new name and brand come with an emphasis on keeping people healthy and providing “world-class medical care,” a statement said.

“The name change and updated lo…….

Follow the LIV saga and you’ll see one phrase studded throughout the coverage: business plan. As in, “How does paying players hundreds of millions without much revenue fit a sane business plan?”

This week’s announcement of a deal between LIV and The CW Network to broadcast the 2023 LIV schedule in the United States inspires the same kind of commentary. It’s ea…….

Follow the LIV saga and you’ll see one phrase studded throughout the coverage: business plan. As in, “How does paying players hundreds of millions without much revenue fit a sane business plan?”

This week’s announcement of a deal between LIV and The CW Network to broadcast the 2023 LIV schedule in the United States inspires the same kind of commentary. It’s ea…….

Having won over marketers with its subtle approach to branding, McDonald’s new campaign scores high on brand recognition and short-term sales potential, according to effectiveness firm System1.

McDonald’s latest campaign achieves an “exceptional” brand recognition score of 98, according to data from effectiveness firm System1, despite being the fast food chain’s first ad not to showcase …….

In recent years, Mercedes has branded its electric offerings and concepts with an “EQ” badge, meant to stand for “electric intelligence” in a riff on the concept of “IQ.”

So far, each of Mercedes’ EVs have included the letters “EQ” in their name.

This seems simple enough, but eventually you end up with alphabet soup. In various regions, Mercedes sells or will soon sell an EQA, EQB, EQC, EQE, EQE SUV…….

Prince Harry is set to make yet another high-profile broadcast appearance on Tuesday night as a guest on The Late Show with Stephen Colbert in the US.

Images of the interview appeared to show Harry being presented with shots of tequila, and, while trailing the programme, Colbert made jokes about Harry and William’s sibling rivalry, and compared his life to that of Harry Potter’s.

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